look both ways

The California Department of Transportation (Caltrans) recently issued a press release about their new safety campaign aimed at increasing pedestrian safety. The “Look Both Ways” campaign has just been launched and will help to raise awareness about the safety challenges facing pedestrians and other vulnerable roadway users. Caltrans and various local community partners are hoping to address the recent increase in pedestrian incidents in areas throughout the State of California. The initial phase of the “Look Both Ways” campaign is being launched in the Coachella Valley and will include billboards along state and local highways in Riverside and San Bernardino counties.

Look Both Ways

The “Look Both Ways” safety campaign isn’t just for pedestrians. Caltrans is hoping to send a message to all roadway users. Whether you’re a cyclist, pedestrian, motorcycle rider or a driver, you need to watch out for yourself and for your fellow roadway users. Unfortunately, pedestrian-involved incidents have been on the rise over the past few years. In addition to increases in population and traffic, there have also been increases in cell phone usage and distracted driving. Pedestrians are reminded to remain vigilant, even if they’re in crosswalks or on sidewalks. You can’t help what other motorists are doing, but you can do your best to keep an eye out for dangerous or distracted drivers.

Pedestrian Crashes by The Numbers

  • In 2014, there were 4,910 pedestrian fatalities in the U.S.
  • In 2015, there were 5,376 pedestrians killed in traffic crashes across the nation.
  • On average, a pedestrian was killed every 1.6 hours and injured every 7.5 minutes in crashes in 2015.
  • In 2015, pedestrian fatalities accounted for 15 percent of all traffic deaths.
  • More than one-fifth (21 percent) of the children (ages 14 and younger) killed in traffic crashes in 2015 were pedestrians.

California Pedestrian Accidents

Even at seemingly low speeds, a collision with a vehicle can be devastating or even fatal for a pedestrian. After any type of accident involving a dangerous or distracted driver, it’s a good idea to speak with an attorney about your case. If you have been injured or if you have lost a loved one in a pedestrian accident in California, contact the skilled and proven team at Harris Personal Injury Lawyers, Inc. at 1.800.GO.HARRIS for a free case consultation today.

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