Close to Home | It Can Wait

This summer, AT&T released an ad on various social media outlets called “Close to Home | It Can Wait.” The ad follows six different people who are going about their everyday lives. From a young boy on his bicycle to a mother and child in a car, each person is going about his or her ordinary daily business, when a seemingly innocuous glance at a cell phone changes everything. As the cars collide, we see how each life is impacted by distracted driving.

Distracted Driving Statistics

  • In 2013, 3,154 people were killed in crashes involving distracted drivers.
  • Distracted drivers injured approximately 424,000 people in 2013.
  • Drivers in their 20s make up 27 percent of the distracted drivers in fatal crashes.
  • At any given daylight moment across the U.S., approximately 660,000 drivers are using cell phones or manipulating electronic devices behind the wheel.

It Can Wait

Five seconds is the average time your eyes are off of the roadway while reading or sending a text. If you’re going 55 miles per hour, that’s the equivalent of driving the length of a football field without looking. You wouldn’t close your eyes and drive, so why would you look away from the road for any other reason? A lot can happen in five seconds, whether a child darts out into traffic or the driver in front of you has an emergency. You need to be prepared for anything, so a preventable tragedy doesn’t impact your life and the lives of countless others. Whatever it is, it can wait.

Distracted Driving Accidents in San Diego

Thankfully, distracted driving accidents are totally preventable. If you’re behind the wheel, pay attention to the task at hand. Even a momentary glance at your phone can impact your life and the lives of others. Your eyes should be on the road at all times. Making a commitment to distraction-free driving is a great way to improve your safety and the safety of others on the roadways.

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