California DOT Child Heatstroke Prevention Safety CampaignDOT to Launch Child Heatstroke Prevention Campaign

The National Highway Traffic Safety Administration (NHTSA) recently issued a press release about the U.S. Department of Transportation’s (DOT’s) three-million-dollar public safety campaign to prevent child heatstroke deaths in hot cars this summer. U.S. Transportation Secretary Chao just announced the launch of this campaign, which is geared towards raising awareness about the dangers of hot vehicles and children. Not only are drivers reminded to never leave children in unattended vehicles, the campaign also focuses on the important topic of keeping vehicles locked to keep neighborhood children from playing in them.


U.S. Child Heatstroke Statistics

  • Since 1998, 860 children have died of vehicular heatstroke in the U.S.
  • On average since 1998, 39 children die of vehicular heatstroke each year.
  • In 2020, there were 11 child heatstroke fatalities.
  • In 2019, there were 52 child heatstroke fatalities.
  • In 2018, there were 53 child heatstroke fatalities.


Park. Look. Lock. Campaign

Public service announcements geared toward parents and caregivers started airing on July first. The Park. Look. Lock. campaign is running radio ads across the country and includes a digital campaign that will target 18 states including California. Safety advocates anticipate this year being more dangerous than most, as parents may want to leave children in vehicles due to COVID-19. Parents might think it is safer to leave a child in the car for a few minutes than to expose them to potential germs in a store. It’s important to remember that it’s never safe to leave a child unattended in a vehicle, no matter how long you’ll be gone.


NHTSA’s Child Heatstroke Prevention Tips

  • Keep vehicles locked at all times when parked to prevent a child getting in and becoming trapped.
  • Teach children that vehicles are not a place to play.
  • Never leave a child in a vehicle while running errands, not even for a minute or two.
  • Rolling down a window doesn’t help keep it cool. Heatstroke deaths have even happened in vehicles parked in the shade.
  • Bystanders can play an important role in saving a life.
  • If you see an unattended child in a vehicle, call 911 and get help immediately.
  • Get the child out of the vehicle.

The team at Harris Personal Injury Lawyers, Inc. wishes everybody a safe and happy summer season, and if you have been injured in car accident in San Diego or anywhere along the Central Coast, contact our office at 1.800.GO.HARRIS for a free case consultation today.

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