Drive Sober or Get Pulled Over
The National Highway Traffic Safety Administration’s (NHTSA) annual “Drive Sober or Get Pulled Over” campaign is getting ready to kick off. The national drunk driving enforcement crackdown will run from August 19 to September 7, 2015 this year. In addition to increased awareness through public safety campaigns, law enforcement agencies across the nation will be stepping up efforts to catch offenders. This year, the NHTSA will be taking a multi-pronged approach to educational awareness. They will be using paid, earned and social media advertising outlets, in addition to working with a variety of local resources across the country.
Drunk Driving by The Numbers
- Approximately one-third of all traffic crash fatalities in the U.S. involve drunk drivers.
- In 2013, 10,076 people were killed in drunk driving crashes in the U.S.
- On Labor Day weekend in 2013, there were 424 crash fatalities nationwide.
- Nearly half of those fatal crashes involved drunk drivers.
- In 2013, approximately 1 in 5 child passenger deaths happened in drunk-driving crashes.
- Drunk driving crashes cost an estimated $49.8 billion annually.
Increased Enforcement of Drunk Driving Laws
In the upcoming weeks, a variety of different local and state law enforcement agencies will be stepping up their drunk driving enforcement efforts. From DUI checkpoints to increased numbers of patrols, the police are going to be out in full force. Labor Day weekend is notoriously dangerous, so you can bet on additional police units being on the lookout for drunk drivers. Don’t risk a DUI or the lives of others. Get a safe ride home.
Staying Safe Over Labor Day Weekend
Labor Day Weekend can be especially dangerous for roadway users in California and across the country. The NHTSA wants to remind motorists that buzzed driving is drunk driving. Even one drink can be one drink too many. If you intend to celebrate with alcohol this upcoming holiday weekend, make a plan to get home safely. When in doubt, call a friend or call a cab. Nobody needs to get home bad enough to put their lives and the lives of others in jeopardy.