Trash litters the offramp as Caltrans crews clean up the Hwy. 101/Alum Rock Ave. interchange in San Jose, Calif., Wednesday, Sept. 21, 2016. The Bay Area's freeway interchanges are more trashed than ever before, and Caltrans has big cleanups planned this month. (Patrick Tehan/Bay Area News Group)

Did you know, nationwide litter clean-up costs nearly $11 billion?

Adopt-A-Highway is a sponsored litter removal service, that benefits the community and promotes the brands that adopt a section of a highway. Adopt-A-Highway is an opportunity for a brand to build and grow their name while supporting the cleaning of roadways. When a brand sponsors or adopts a highway, they are strengthening their brand awareness with a visible full-color logo sign. They are also providing clean up support of professional litter removal from roadways and surrounding areas keep debris and pollutants out of our waterways. However, cleaning up litter on roads is extremely dangerous. As people continue to drive using their phones, flipping through radio stations or are driving simply distracted, cleanup crews will continue to get hit due to negligence.

People throw trash out of windows or throw trash in beds of trucks which eventually flies onto the road. Clean up crews risk their lives by picking up paper cups, plastic bags, and miscellaneous items.  Picking up trash is crucial to our environment and to the lives of others. Let’s join the effort to make 2017 clean and remember the effects of litter.

If you see someone littering, educate them on the cost of trash. Pick up trash when you see it. Notify the city when you see public trash cans that are full. All efforts are appreciated!

 

Photo: Patrick Tehan/Bay Area News Group

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