NHTSA’s TireWise Safety Campaign

Each year, nearly 200 fatalities are attributed to tire-related crashes. The National Highway Traffic Safety Administration (NHTSA) has recently issued a press release about their TireWise Consumer Education Campaign. The safety campaign is aimed at providing consumers and retailers essential information about choosing and caring for tires. Approximately 11,000 tire-related crashes happen each year, so this issue is a top priority for the NHTSA. They will be making these simple guidelines available to both tire retailers and consumers to help reduce the number of preventable deaths that occur each year due to tire-related wrecks.

Be TireWise

Being TireWise means understanding that the only thing between you and the road are your tires. Purchasing the right set of tires is just the start. Safercar.gov has a variety of the TireWise guides available on their website. Consumers and retailers can find information about what kind of tires to purchase, how to maintain their tires, and when to replace older tires. These guides are perfect for anybody who is shopping for new tires or wants to know more about proper tire maintenance.

Saving Money and Staying Safe

The TireWise guides don’t just provide important safety information to retailers and consumers. They also help drivers save money. Properly purchasing and maintaining tires helps to reduce fuel costs and extends the life of your tires. You can’t just stick a new set of tires on your car and forget about them. Properly maintained tires last much longer than tires that aren’t maintained. Fuel economy can be improved by checking the air pressure regularly. The NHTSA found that only about 19 percent of consumers are properly inflating their tires. In addition to being incredibly dangerous, improperly inflated tires can be costing you as much as 11 cents per gallon at the pump.

Staying up-to-Date with Recalls

Staying up-to-date with recalls is also important to the safety and drivability of your car. It’s important to note that tires can be recalled for safety reasons too. Later this year, the NHTSA hopes to include tire recall information on their SaferCar App. Drivers can currently download the app to stay on top of safety alerts, recalls and safety rating information on their own automobiles. The NHTSA wants to stay abreast of any potential tire-related issues too, so consumers are encouraged to contact and report any suspicious tire-related problems they might be having.

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