Steep Increase in Roadway Deaths

The National Highway Traffic Safety Administration (NHTSA) recently issued a press release announcing the steep increase in roadway deaths based on 2015 early estimates. According to the NHTSA, initial estimates indicate a 9.3 percent increase for the first nine months of 2015. At this time, the NHTSA estimates that over 26,000 people were killed in crashes during the first nine months of 2015. Compare that with 23,796 fatalities for the first nine months of 2014 and you’re looking at a seriously sharp increase. Additionally, they also report that human factors contribute to 94 percent of all traffic crashes.

Behavioral Changes in Traffic Safety

NHTSA Administrator Dr. Mark Rosekind was quick to point out that behavioral changes in traffic safety are necessary to take on new initiatives and address recurring issues like drunk driving and failure to wear seat belts. Unfortunately, human factors are the overwhelming contributor to injury-causing and fatal crashes across the nation. The good news is that most of these factors can be changed to save lives and prevent injury-causing crashes.

Behavioral Traffic Safety Summit in California

The U.S. Department of Transportation (U.S. DOT) and the NHTSA recently convened at the first regional summit to drive traffic safety behavior changes. The summit, held in California, was the first in a series of cross-cutting regional summits to gather ideas, engage new partners and generate additional approaches in combating human behavioral issues that contribute to roadway deaths. Subjects covered in these summits will include drunk driving, drowsy driving, distracted driving and failure to utilize safety features like seat belts and children’s car seats. Additionally, topics will also include how to better protect vulnerable roadway user groups like pedestrians and cyclists.

Human Behavior in Car Accidents

Careless, willfully dangerous, reckless or negligent behavior behind the wheel makes roadways in California and across the nation dangerous for all motorists and roadway user groups.  Accidents due to drunk, drowsy, distracted or dangerous driving are 100-percent preventable.

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