Tween Seat-Belt Usage Campaign

The National Highway Traffic Safety Administration (NHTSA) has recently issued a press release about the U.S. Department of Transportation’s (DOT’s) first-ever National Tween Seat Belt Safety Advertising campaign. The campaign slogan encourages parents to “Never Give Up Until They Buckle Up.” Not only is it absolutely essential for tweens to be buckled up any time they’re riding in cars, these are formative years which immediately precede driving privileges for teenagers. The NHTSA is finally recognizing the importance of targeting this age group and their parents about seat belt safety.

Unrestrained Tween Facts

• Over the past five years, 1,552 children between the ages of 8 and 14 died in car, SUV or Van crashes.
• Nearly half of those children were unbelted at the time of the crash.
• The percentage of child passengers who die while riding unrestrained generally increases with age, and is most pronounced among 13 and 14-year-olds, regardless of seating position.

Details of the Tween Seat Belt Safety Campaign

The campaign is aimed at the parents of children between the ages of 8 and 14 years old. This is a critical time for ensuring children are in the habit of always buckling up, for every trip. Tweens are just a few short years away from driving by themselves, which makes this campaign all the more important. Parents are also encouraged to lead by example. In partnership with the Ad Council, Public Service Announcements (PSA’s) will be distributed to nearly 33,000 media outlets nationwide to be played on donated airtime. is also offering a variety of tips for parents and children in both English and Spanish.

After an Injury Crash

Tweens are still learning to make responsible decisions. It’s up to the adult or adults in the car to make sure they’re buckled up. It doesn’t matter if it’s a cross-country road trip or a quick errand to the store, tweens, children and adults need to be buckled up for every ride. If your tween was injured while riding unrestrained in the car with another driver, you need to speak with a personal injury lawyer immediately.

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